Our insights have helped international brands improve their sponsorship strategy for over 20 years. We prove the impact of sponsorships on brand growth and we identify opportunities for improvement of the sponsorship.

Blauw Sponsoring Insights

Blauw Sponsoring Insights has been helping international brands optimise their sponsorship strategies for over 20 years. We not only prove the brand growth that sponsoring provides, but also identify opportunities to improve sponsorship strategies. That is how we contribute to successful partnerships in relation to properties like the UEFA Champions League, Olympics, Formula One, Formula E, cricket, esports, cycling and rugby.

Our belief

Sport is a great tool to help your brand grow. It provides brands with the opportunity to build a personal relationship with the target audience. But successful sponsorships are not just measured through reach and exposure. The emotional connection with the fan is of utmost importance. The stronger this emotional bond is, the more durable brand growth will be.

Insights

We show through our insights how sponsoring can strengthen the bond between brand and consumer. Blauw Sponsoring Insights exposes the true impact of sponsoring for brands with the help of key performance indicators such as appreciation, preferences and purchase rate. That is how we help sponsors to maximise the unique value of their investment.

Way of working

Blauw Sponsoring Insights believes in customisation. Every brand is unique, every sponsorship is unique. That is why every sponsorship calls for its own unique approach. We do not offer some pre-made standard solution, instead we make sure that every study is designed in a way that it will suit the unique objectives and challenges for a brand. This approach requires a thorough and flexible collaboration, one in which Sponsoring Insights is specialised.

ESA Awards 2023 - Blauw Sponsoring Insights - Winner

Blog / 21 March 2023

Sponsorship effect tracking

The more you measure, the more you know. Therefore, we prove the effectiveness of a long-term sponsorship by measuring its impact on the brand.

Sports media profiling

With sports media profiling we analyse media consumption behaviour and we provide brands with clear guidelines on how to stay as relevant as possible.

Pre-testing of sponsorship campaigns

Speed matters. By pre-testing sponsorship campaigns, we can provide sponsors with clear solutions and advice about the launch of new campaigns.