In my role as Research Consultant in the Sport & Sponsoring team, I combine my passion for sport and research data. I think it's cool to give our national and international clients insight into the impact of their sponsorship activities, and advise them on how to use research to get even more out of sponsorships. I do this for both rights holders and sponsors.
I'm also active in sports myself. I've been playing football all my life, and in Spain I got hooked on padel. I also watch a lot of sports in my spare time, and I have a huge soft spot for cult clubs and athletes. I often find losers even more interesting than winners, and I like to attend matches in lower divisions.