Our approach of sponsoring insights
Sport is about emotion. Sponsorships in sport enable brands to build an emotional link with a relevant group of consumers. The success of sponsorships cannot be measured by reach or exposure but is determined by the extent to which sponsors build an emotional connection with fans.
Sport is a great tool to help your brand grow. It provides brands with the opportunity to build a personal relationship with the target audience. But successful sponsorships are not just measured through reach and exposure. The emotional connection with the fan is of utmost importance. The stronger this emotional bond is, the more durable brand growth will be.
We show through our insights how sponsoring can strengthen the bond between brand and consumer. Blauw exposes the true impact of sponsoring for brands with the help of key performance indicators such as appreciation, preferences, and purchase rate. That is how we help sponsors to maximise the unique value of their investment.
Way of working
Blauw believes in customisation. Every brand is unique, every sponsorship is unique. That is why every sponsorship calls for its own unique approach. We do not offer some pre-made standard solution, instead we make sure that every study is designed in a way that it will suit the unique objectives and challenges for a brand. This approach requires a thorough and flexible collaboration, one in which Blauw is specialised.