Football sport sponsorship

News & blogs

We are committed to constantly improving our approach and advice regarding the impact of sponsorships and we keep you updated about the latest developments, trends and insights.

Alex Morgan USA

Keep it simple, stupid

Keep it simple, stupid

Blauw & VodafoneZiggo logos

ESA Awards nomination for Blauw Sponsoring Insights

ESA Awards nomination for Blauw Sponsoring Insights

No connection without social responsibility

No connection without social responsibility

Research Manager Mitchell van Dun: "We really take the time to identify with the specific wishes of a customer"

Research Manager Mitchell van Dun: "We really take the time to identify with the specific wishes of a customer"

Eva Gerritse is Insights Professional of the year

Eva Gerritse is Insights Professional of the year

Camp Nou Spotify Barcelona

Capitalising on the connection with fans

Capitalising on the connection with fans

Sponsoring Researcher Ward Franssen: "Of course, it would be great if, in five years' time, it were self-explanatory that sponsors utilised market research."

Sponsoring Researcher Ward Franssen

One plus one is three

One plus one is three

Sponsorship researcher Vera Limpens: "Ultimately, we make recommendations based on data rather than gut instinct; that's where our real strength lies"

Sponsorship Researcher Vera Limpens


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