Cricket is not a major sport in all countries, but is still one of the largest sports in the world with an estimated 2 billion followers.
We are working with Nissan on their complete international sponsoring portfolio and cricket forms an important part of this. Since 2014 the Japanese car manufacturer has acted as sponsor of the International Cricket Council (ICC), cricket's equivalent of the FIFA in football.
Blauw has mapped the global impact of cricket sponsoring for Nissan since as early as 2014. We measure the effects of sponsoring: what does sports sponsorship do in terms of brand opinion and brand funnel conversion?