The esports industry is developing rapidly. Our definition of esports is a multi-player videogame played competitively by professional players for spectators. Sponsorships are still a very new element in the esports industry, but we see interesting possibilities for brands to use esports to strengthen their brand among an interesting and growing group of consumers.
Esports are a great way to connect with younger generations who are more difficult to reach through traditional channels and content (like live sports on TV). This makes esports a unique opportunity for sponsors in traditional sports as well.