Football

Football attracts billions of viewers throughout the year as well as countless international sponsorships. We work for several clubs, national associations, stadiums, leagues and sponsors in the world of football. We map the impact of sponsorships surrounding e.g. the UEFA Champions League, UEFA Europa League, European Championship and World Cup. We are also increasingly carrying out research into sponsorship in women's football.

One of the most important sponsoring insight projects that we carry out concerns our research into the impact of sponsorships in the UEFA Champions League. Since as early as 1999 we have mapped the impact of the UEFA Champions League sponsorships for multiple sponsors. We are currently doing this for Heineken, Nissan, Sony (PlayStation) and PepsiCo. Our research - which is carried out in more than 25 countries with two measurements per year - demonstrates the global impact of the sponsoring on the sponsor's brand.

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Cases