UEFA Champions League insights

13 September 2021

Blauw Sponsoring Insights has been helping sponsors of the UEFA Champions League to understand the worldwide impact of their sponsorship since 1999. The insights of our global UEFA Champions League research contribute to increased sponsorship impact and more successful sponsorship campaigns. Currently we work with 5 different UEFA Champions League sponsors, enabling them to build a better connection with football fans through smart consumer insights.

Based on the insights from our global UEFA Champions League sponsorship research, we share some of the key insights in a yearly report (free to download). The latest report with analytics on the 2020-2021 UEFA Champions League season is now available. It includes the development of interest levels, the latest insights on fan characteristics, analysis of attitudes and media consumption and the performance of sponsors.

In the report you will read more about:

  • The steady increase of fan interest and how this compares to other sport events
  • Who the UEFA Champions League fans are and how they feel about the competition
  • How the media behaviour of fans differs between generations
  • What the positive impact is of the UEFA Champions League sponsorship on sponsors’ brands

The results are based on our 2020-2021 global UEFA Champions League study, which covers 20 countries worldwide. The study is conducted twice per season through online surveys: in December after the Champions League group stage and in May/June after the final.

Get your free download of the UEFA Champions League report by clicking on the button below. Enjoy reading!