Our portfolio of research solutions

We prove the impact of international sponsorships and help brands to optimise this impact. Our portfolio of research solutions contributes to achieving brand growth through sponsoring.

Blauw has over 20 years of experience with international research into sponsorship effect. We prove the impact of international sponsorships, and subsequently help brands to optimise this impact. With a comprehensive portfolio of research solutions, we deliver useful insights that contribute to achieving brand growth through sponsoring.

Sponsorship effect tracking

The more you measure, the more you know. We prove the effectiveness of a long-term sponsorship by measuring its impact on the brand at different moments in time. We chart the attitude and behaviour of varying target audiences and provide benchmarks. We show how the impact of sponsorships can be improved by optimising the activation strategy.

Sports media profiling

Everything is changing rapidly, nowadays. Including the way people consume sport, especially the younger generations. That is a reason why analysing media consumption behaviour forms a big part of our research. With sports media profiling, we provide brands with clear guidelines on how to stay as relevant as possible.

Pre-testing of sponsorship campaigns

Speed matters. By pre-testing sponsorship campaigns, we can provide sponsors with clear solutions and advice about the launch of new campaigns and activations. With our online tool, we are able to do so within 24 hours.