Formula One Fan Insights
Blauw Sponsoring Insights has been working with several Formula 1 sponsors for more than 10 years on global insights into the effect of Formula 1 sponsorships on attitudes and behaviour of F1 fans. Our global research studies into Formula 1 sponsorships provide us with valuable insights into the development of the F1 fanbase.
Based on the insights from our global sponsorship studies, we share some key insights into the F1 fanbase in a yearly report (free to download). The latest report is now available and covers the outcomes of our research during the 2017 season until the 2021 season. It includes the development of interest levels in 7 European countries and the characteristics of F1 fans in those markets.