About Blauw Sponsorship
Impact
We are the best in measuringreal impact of global sponsorships
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Our
mission
We are a European market research agency specialised in measuring the true impact of sponsorships on brand strength. Where most sponsorship metrics focus on reach or exposure, our insights prove and improve brand growth.
Our goal is to enable global brands and rightsholders to maximise sponsorship success by unlocking the true value of sponsorships. We do this by providing insights that reflect the real impact of sponsorships.
Our
beliefs
True impact
We do not track media exposure, but give insight in impact on behaviour and attitudes
Importance of insights
Insight into the true impact of sponsorships is essential to make the right strategic decisions
Emotional connection
Successful sponsors built emotional relationships with their target audience
Bespoke approach
All sponsorships are unique and require a unique research design
Awards & Partnerships
Team
Our team has 25 years of experience working on insights into the success of global sponsorships. That experience allows us to help our clients interpret research results and understand the implications of the insights. Our experienced research consultants use their knowledge and experience to help clients make the right sponsorship decisions based on our insights.
Eva Gerritse
Philip Rouwenhorst
René de Man
Noor van de Kraats
Vera Limpens
Mitchell van Dun
Maaike Mariet-Wentink
Rick Oortwijn
Part of
Blauw
Research
Blauw Research aims to excel in achieving customer-driven success. We do everything in our power to realise this ambition. We provide our clients with targeted advice on how to continuously improve their business relationships, innovations and brands.
