Measure the
real
impact
Our research solutions focus on understanding people's behaviour and attitude related to sponsorships. We provide insight into the real impact of global sponsorships on brand strength.
Our
research solutions
Our insights enable brands and rightsholders to make better decisions for all strategic sponsorship challenges, including decisions about new campaigns, reaching new target audiences, contract extensions, and finding new sponsorships or sponsors. Every insight we deliver helps our clients to take the next step towards increased sponsorship success.
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Sponsorship measurement is often limited to media values or social media analytics. But to be able to actually make a sponsorship more impactful you need to understand more than reach alone. We help brands and rightsholders to get a grip of the true impact of sponsorships by understanding and interpreting consumer behaviour and attitudes related to the sponsorship.
What we do
Understanding your business and challenges
We are committed to a customer-focused approach. For us this means that we fully understand your challenges and shape the research and deliverables accordingly. This leads to the best research solution and allows us to provide you with the best possible interpretation of results.
Actionable and pragmatic
We are focused on providing clients with the insights needed to make plans, determine sponsorship strategy and make the right choices regarding activation. Our conclusions are always to the point and actionable. The lay-out of our reporting is accessible, clear and meets your specific requirements.
Dedicated and experienced team
Our team has 25 years' experience in sponsorship research. We put together a dedicated team for each research project. The team is available for questions about the project, about new campaigns, setting new objectives, additional analyses and benchmarks.
Flexible and bespoke approach
Every research project has a bespoke design based on our clients' goals and challenges. Design and timings are flexible, as we understand we live in a changing world, so we are ready to adapt to any development.
