Rightsholder

image

tracking

By tracking the image of a rightsholder on a daily basis, the ever changing perceptions among fans can be linked to the (unexpected) happenings that make sports so beautiful. Our image tracker provides rightsholders insight into how they perform, on what impacts that performance, and how to further improve their image.

Continuous data collection

We collect data about image of rightsholders continuously, every day of the year. We do that to 1) eliminate the bias of when data are collected, and to 2) link insights to what happened on and off the pitch, court, track or even the boardroom.

Online dashboarding

To track results we build an online dashboard for each image tracking project we do. Throughout the year our clients have access to their latest data, which are visualised in beautifully designed charts.

Rightsholder image tracking Sponsorship Impact

Challenge

The

challenge

Sports are all about emotion. And everyone seems to have an opinion about players, clubs, coaches, and governing bodies. This makes sports unpredictable. No week is like the other. But that’s also what makes it so interesting and challenging for everyone involved.

Both expected (managed) and unexpected events draw large attention and influence the image of all actors in sports daily. Bad weather might cause all amateur games to be cancelled, the women’s team might gloriously beat their rivals in a match that was on live television, or an incident in the national league shocks the nation.

Vision

The

vision

In an industry where (knowledge of) image is vital to 1) attract the right sponsors and 2) to develop the rightsholder's strategy, keeping track of image and knowing how to steer it in the right direction is more important than ever. The only way to do that right, is by relying on reliable data and expert consultancy.

Solution

The

solution

To understand and steer the impact of activations, business-as-usual and all such unexpected events on the image of a rightsholder, Blauw Sponsorship Impact developed its Image Tracker for Rightsholders. By collecting data daily, the Image Tracker allows rightsholders to have constant and real-time insights into the development of image KPIs over time.

Result

The

results

Collected data are beautifully visualized in a custom-made online dashboard. While clients have access to their data at all times, expert consultants help making sense of it all during monthly check-ins and quarterly presentations.